Performance marketing is becoming the main focus of all media and content for brands. Performics buys media, creates content, and optimises brand experiences to business outcomes throughout the entire consumer choice process. When a digital marketing channel has an attributable conversion event, we call it performance marketing.
Examples include search engine marketing, also known as Google Ads, affiliate networks, social media marketing, SEO, paid content marketing ads, and other pay-for-performance internet marketing channels.
These channels benefit both e-commerce and B2B companies, whether they want to convert sales or build a prospect list via an email marketing lead capture form. Using this strategy, running at a cost-per-lead or ROI goal makes the programme more efficient and scalable.
Bringing on a performance marketing agency with multi-channel marketing skills as well as a holistic background in marketing strategy can significantly improve your marketing outcomes while also saving time, and money, and, most importantly, delivering a high return on investment.
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