WHAT IS ADVERTISING? WHAT DOES AN ADVERTISING AGENCY DO?

We all know the work of a tailor. A customer wants a specific shirt. Now, the tailor will collect all the raw materials like the cloth, thread, sewing machine, and stitch the final product. The work of an advertising agency is hypothetically the same as a tailor. This agency will create the ads, plan how, when, and where they should be delivered, and hand them over to the client. Connecting to an advertising company will be a great asset in building the empire of your company in many different ways.

ECONOMIC BENEFITS OF MARKETING:

1.  SUPPLY OF DESERVING PRODUCTS: There are a lot of products that are being advertised a lot in the market but when it comes to the real product, it does not pay off the value for the money. Whereas, there are certain products that genuinely have the quality and value but are not advertised enough or sometimes, not advertised at all. These deserving products are marketed and thus, the business unit gets creditable returns.

2.  EFFECT ON CONSUMER PREFERENCES: There are various products available in the market. There is a lot of competition between different brands selling similar products. But, the catch here is that what is the differentiator of your brand? Does it provide more variety to the consumers? Does it give the best products at the most affordable rates? All of these factors will draw the consumers’ attention towards your brand amongst the intense competition present in the market.

SOCIAL BENEFITS OF ADVERTISING:

1.  THE SUBCONSCIOUS WAY OF ADVERTISING: Capturing the Minds of the consumers is the main intention of these ads. The ads are made in such a way that the consumers don’t even realize that the ad has made an impact on their minds and this results in buying the product which they don’t even need. But “All ads don’t impress all consumers at all times”, because the majority of consumers buy products on the basis of the price and needs. Advertising can be termed as a psychological way of capturing the customers’ minds into buying your products.

2.  CATERS TO VARIOUS SOCIAL CAUSES: Advertising can also help in positively benefitting the social situations of a country. It can help in conquering various social issues like unemployment, discrimination, etc. Some ads are considered effective and educative that help to achieve the following:

• Development of society and growth of technologies 
• Employment
• Gives choices to buyers with self-interest
• Welcomes healthy competition
• Improving the standard of living
• Give information on social, economic, and health issues

 

VARIOUS ADVERTISING TECHNIQUES USED BY ADVERTISING AGENCIES:

EMOTIONAL APPEAL: The emotional aspect of behavior is used in this method. For example; The customer is given the fear of an accident so that he/she will buy a helmet sold by your company.

USE OF STATISTICS: Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Floor cleaner cleans 99.99% germs” or “This toothpaste is recommended by 70% of the dentists of the world”. Thus, the viewer will sometimes believe in those numbers and will buy the product considering how many people recommend the same product.

 

BY INCLUDING PATRIOTISM: Ads like these show how the customers can help the country by using their products and services. For example, “you can help a specially-abled child to go to school if you buy our hair oil”

 

The above stated are a few of the marketing techniques used by famous marketing agencies to portray their products. Dreamsdesign is the best advertising agency in Vadodara. You shall look no further and contact Dreamsdesign for more information!