WHAT IS ADVERTISING? WHAT DOES AN ADVERTISING AGENCY DO?

We all know the work of a tailor. A customer wants a specific shirt. Now, the tailor will collect all the raw materials like the cloth, thread, sewing machine, and stitch the final product. The work of an advertising agency is hypothetically the same as a tailor. This agency will create the ads, plan how, when, and where they should be delivered, and hand them over to the client. Connecting to an advertising company will be a great asset in building the empire of your company in many different ways.

ECONOMIC BENEFITS OF MARKETING:

1.  SUPPLY OF DESERVING PRODUCTS: There are a lot of products that are being advertised a lot in the market but when it comes to the real product, it does not pay off the value for the money. Whereas, there are certain products that genuinely have the quality and value but are not advertised enough or sometimes, not advertised at all. These deserving products are marketed and thus, the business unit gets creditable returns.

2.  EFFECT ON CONSUMER PREFERENCES: There are various products available in the market. There is a lot of competition between different brands selling similar products. But, the catch here is that what is the differentiator of your brand? Does it provide more variety to the consumers? Does it give the best products at the most affordable rates? All of these factors will draw the consumers’ attention towards your brand amongst the intense competition present in the market.

SOCIAL BENEFITS OF ADVERTISING:

1.  THE SUBCONSCIOUS WAY OF ADVERTISING: Capturing the Minds of the consumers is the main intention of these ads. The ads are made in such a way that the consumers don’t even realize that the ad has made an impact on their minds and this results in buying the product which they don’t even need. But “All ads don’t impress all consumers at all times”, because the majority of consumers buy products on the basis of the price and needs. Advertising can be termed as a psychological way of capturing the customers’ minds into buying your products.

2.  CATERS TO VARIOUS SOCIAL CAUSES: Advertising can also help in positively benefitting the social situations of a country. It can help in conquering various social issues like unemployment, discrimination, etc. Some ads are considered effective and educative that help to achieve the following:

• Development of society and growth of technologies 
• Employment
• Gives choices to buyers with self-interest
• Welcomes healthy competition
• Improving the standard of living
• Give information on social, economic, and health issues

 

VARIOUS ADVERTISING TECHNIQUES USED BY ADVERTISING AGENCIES:

EMOTIONAL APPEAL: The emotional aspect of behavior is used in this method. For example; The customer is given the fear of an accident so that he/she will buy a helmet sold by your company.

USE OF STATISTICS: Here, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. “Floor cleaner cleans 99.99% germs” or “This toothpaste is recommended by 70% of the dentists of the world”. Thus, the viewer will sometimes believe in those numbers and will buy the product considering how many people recommend the same product.

 

BY INCLUDING PATRIOTISM: Ads like these show how the customers can help the country by using their products and services. For example, “you can help a specially-abled child to go to school if you buy our hair oil”

 

The above stated are a few of the marketing techniques used by famous marketing agencies to portray their products. Dreamsdesign is the best advertising agency in Vadodara. You shall look no further and contact Dreamsdesign for more information!

What are the Advantages of Developing an E-Commerace Website for your Business?

There is a lot of confusion regarding E-Commerce in people’s minds these days. What is E-Commerce? This is a common mode of business that takes place on online platforms used by a lot of present-day entrepreneurs. This is a decision made by retailers, producers, or businessmen to expand their business through an online store. How is E-Commerce helpful for your customers? As we know that these days, the use of smartphones, tablets, and laptops has increased, people prefer to shop from their homes more. How is that possible? Because of online stores. If you launch your own online store, it would be easy for people to compare rates and purchase products. The product description is also mentioned on online shopping websites which gives the customers an easy experience of shopping.

WHAT ARE THE ADVANTAGES OF DEVELOPING AN E-COMMERCE WEBSITE FOR YOUR BUSINESS?

• It attracts more customers because it is online
• Increases your business reach in national and international markets
• Helps to track the interests and dislikes of your consumers and later helps you to improvise your items in that way
• Reduces costs of running a physical store which will need a water supply, electricity, and staff to run one single-store
• As online stores are available 24/7, customers can purchase items at any time of the day, unlike physical shopping which limits time.

WAYS IN WHICH AN E-COMMERCE WEBSITE DEVELOPMENT COMPANY WILL HELP YOU TO GROW YOUR BUSINESS:

1.  They will help you to find the best E-commerce website solutions according to your needs and requirements. For example; choosing an appropriate mode of payment on your E-commerce website.

2.  They will help you to create a user-friendly website.

• They will assist you to let your customers have a happy experience. For example; the search page loading time will be reduced, the Application of advanced search and products filtering options will be done, and much more!

3. They will avail in promoting your E-commerce business on social media.

If you are looking for an experienced and reliable E-Commerce website development company in Vadodara to expand your business, look no further as Dreamsdesign is the answer to all your queries. Contact Dreamsdesign for more inquiries!

Here is - Why to choose a Research-Based Website Designing Company for your Business

What is web designing? What does a web designing company do? Are you looking for a web designing company in Vadodara? All of your questions will be answered in this article!

WHAT IS WEB DESIGNING?

Web designing refers to the process of planning, conceptualizing and arranging content online, on a website. The world of web designing has moved further from just the looks and aesthetics of the site to the actual functionality of the website. This means the experience of the user on the website is given the utmost attention rather than just the good looks of the webpage. The web page should load quickly, there should be no problems while clicking on a certain button present on the website, and all such things are also taken into consideration these days. It also includes mobile apps, desktop apps and UI designs.

There goes a lot of work in designing a website, of course. Let us take a look at a few steps involved in deciding the proper balance of looks and functionality of a website:

1. To Find Inspiration: The first step that a web designing company would take is to find inspiration and focus on the type of website you want to build. They will also suggest to you a few options that they might have worked on earlier and would have found useful.

2. Choosing a Web Designing Tool: This is where Dreamsdesign comes into play. We decide on whether a website builder or a desktop app is better for you. We cater to your needs and requirements first and foremost.

3.  Visual Elements: This is a very essential step in designing a website. Here, you get to decide the font, the colour of your webpage, and many other things that we will discuss further.

Text- When a visitor of your website opens it, he/she should be able to easily interpret what is written. If paragraphs of text are written without any reference, they might get uninterested after a while. The best way to tackle this is by using chunks of text and placing them in boxes so that it is visually appealing.

Colours- Using colours correctly is the most important step because those colours will further portray your website and your brand. Align with the colours that best convey your brand.

Fonts- Such fonts that go with the colours of your webpage and the motives of your brand should be used. Choose a font that compliments your overall design.  Font should pair with your colour scheme, graphics, images, and strengthen the overall tone of your website. 

Images and Buttons- Do you need images to showcase your brand? What kind of pictures do you want? Do you want to show your office? Do you want to visualise the kind of products and services you provide? All of this shall be discussed before putting in any kind of visual objects. If your brand has a classy status and if you use funky buttons on your website, that will not go along with the reputation of your brand.

Videos- Do you want videos to be added to your website? When used properly, videos can help your users experience or understand a message that can’t be properly conveyed through text or image.

4.  Functional Elements: Now that we know what visual elements have to be put in, we need to focus on the functionality as stated earlier. Functions such as easy navigation, speed of loading, building a site that does not put too many pop-ups and a site that includes user interaction, all of these are very important in web designing.

All of such things are taken into consideration while deciding on building a website. So many things might get stressful for you, so, Dreamsdesign is here for your help! We are the best website designing company in Vadodara and not only here but we cater our services all over the country. Dreamsdesign is also expanding as a brand worldwide. Contact Dreamsdesign for further information now!

What is UI and UX? Which is the Best UI and UX Company in Vadodara

What is UI & UX design? Are they different or similar? What is the need for UI and UX in app development? All of these questions will be discussed in this blog post.

• WHAT IS UI DESIGN?

“UI” stands for ‘user interface’. The user interface is the graphical layout of an application. This includes the little buttons the users click on, the images that are seen, the lines, sliders that are all present on an app. Basically, we can consider UI as the visuals that are present on the website/app. A UI designer has to keep in mind all the aesthetics, color combinations, and patterns to make the app more visually appealing. We can refer to UI designers as graphical designers and they’re only concerned with the visuals being attractive and that the purpose of the app matches the campaign.

• WHAT IS UX?                                                 

“UX” stands for ‘user experience’. It refers to the experience that the user gets while using your app. Are the user-facing any difficulties? Is the app easy to use? Is it too complicated? All of this has to be taken care of by the UX designer. Dreamsdesign has the best experienced UX designers to help you out in creating an app that is easy to use.

• THE POWERFUL COMBINATION OF UI UX

So a UX designer decides how the user interface works while the UI designer decides how the user interface looks. Both of them go hand in hand and work together to create an app that is visually appealing and efficient at the same time!

CONTACT DREAMSDESIGN TO GET THE BEST UI UX COMPANY IN VADODARA!

What is Marketing Automation and why dreamsdesign is the Best Marketing Automation Company in India?

What is marketing automation? Basically, a company hires a marketing automation company to carry out its marketing work through automated software. Now, this marketing automation company will perform all the tasks that contain sending automated messages by text or email. It helps you to identify potential customers who might have visited your website or app. By automating many steps in the process from marketing to sales, your team has more time to focus on overall strategy and nurturing the leads that show real promise. A marketing automation company will help you to track the behavior of the customer, that is, the websites that your customer uses, and according to that, they will send automated messages to the customer. Bringing together information such as website visits and downloads will ease up the process.

Personalized e-mails are one way that you can begin with. This automated software will send e-mails to each and every customer of yours and this will build a place in their minds and whenever they want to buy a product regarding your brand, they will immediately reach out to you. Whenever there is a sale going on, our marketing automation company will send a message to your customers informing them about it. Marketing automation also leads you to track your user engagement and excel in it. Understanding user engagement is very essential and marketing automation allows you to capture, track, and manage leads in this competitive environment. With all of this in place, with the help of a marketing automation company, you can now focus on your business improvement and better demonstrate your efforts.

Marketers don’t just have to focus on the awareness-building prospect of the business, they also need to see if those leads are a good enough fit for the company.

As one of the leading marketing automation companies in India, dreamsdesign is happy to help your company ace the business space! We not only help you to shift visitors into customers but also provide services at incomparable rates! Contact Dreamsdesign to involve the experts to amp up your business!